Boost Membership with an Extra Campaign Announcement!

Last Updated：

2026-03-27

A gym boosted conversions by extending its no-fee offer via automated follow-up emails.

1. Issue: Insufficient Outreach to Potential Members

A membership-based gym chain with 30 locations across the country offers prospective members a trial program before they decide whether to sign up.While the studio gauges interest after the trial, few individuals sign up immediately. This has highlighted a need to boost their conversion rates.

To address this, the Kyoto branch independently launched a “No Enrollment Fee Campaign”. This initiative waived the enrollment fee for anyone who joined within seven days of their trial. The campaign successfully increased the branch’s membership conversion rate by 1.5 times compared to before its implementation.

However, a new challenge has emerged: this campaign doesn’t effectively reach potential members who don’t sign up within the initial seven-day window.

2. Solution: Automated Email for Extended Campaign Offers

First-First Fitness Studio’s Kyoto branch is supercharging its “No Enrollment Fee Campaign” to better engage potential members. They’ll launch a special email campaign targeting individuals who didn’t sign up immediately after their trial. This email will announce a seven-day extension of the “No Enrollment Fee” offer, giving them another chance to reconsider joining.

To make this happen, the process owner will revamp the workflow system. It’ll automatically dispatch the “Campaign Extension Email” seven days after a free trial if the prospective member hasn’t yet enrolled.

The plan boosts conversions by extending the “No Enrollment Fee” offer, giving trial members a second chance to join.

Before

View details of the workflow diagram

3.Membership Confirmation
- We’ll confirm your enrollment after the trial on the same day
4.Enter Keyword (for Pending Membership)
- The assigned trainer will input three keywords gathered from the prospective member
The AI will generate a thank-you message
5.Content Confirmation
- The receptionist will review the generated text and make minor adjustments to the phrasing
A thank-you email containing feedback from the assigned trainer will be sent to the prospective member
6.Later Enrollment
- We’ll process the membership application if the candidate wishes to join at a later date. This option automatically expires if 7 days pass from the trial date.
7.Feedback
- The trainer who provided the free trial will check the membership outcome and enter their reflections

After

View details of the workflow diagram

3.Membership Confirmation
- We’ll confirm your enrollment after the trial on the same day
4.Enter Keyword (for Pending Membership)
- The assigned trainer will input three keywords gathered from the prospective member
The AI will generate a thank-you message
5.Content Confirmation
- The receptionist will review the generated text and make minor adjustments to the phrasing
A thank-you email containing feedback from the assigned trainer will be sent to the prospective member
6.Later Enrollment
- We’ll process the membership application if the candidate wishes to join at a later date. This option automatically expires if 7 days pass from the trial date.
Send campaign extension email
- If 7 days have passed since the trial date, an email will be sent
7.Final Judgment
- After the extension email is sent, we’ll process the membership if there’s an enrollment request
8.Feedback
- The trainer who provided the free trial will check the membership outcome and enter their reflections