We’re working on marketing activities for our company (Questetra) every day, and one of the most important tools for this is Step Email. For example, we would like to send emails with different contents to the people who have requested our materials or attended our seminars, one day after the request, five days after the request, and ten days after the request, to deepen their interest in our company.
It is tough to implement the improvement cycle of business processes. Although I honestly want to work on PDCA every month and every week, it takes time to grasp the current situation (Check) and deal with it (Act). Rather, it doesn’t seem to be realistic to upgrade the definition of the business process (Re-Plan). Anyway, I would like to show some ways to repeatedly do small improvements with a little ingenuity.